Sign Systems Studies 42 (1)

CONTENTS:

Lotmanian semiotics: SOO HWAN KIM, Lotmanian explosion: From peripheral space to dislocated time; JUI PI CHIEN, Schemata as the primary modelling system of culture: Prospects for the study of nonverbal communication

Applied social semiotics: ANTI RANDVIIR, Semiotic management of communicative situations: New people(s) and old methods; FRANK GRIFFITH, DAVID MACHIN, Communicating the ideas and attitudes of spying in film music: A social semiotic approach; GEORGE ROSSOLATOS, A methodological framework for projecting brand equity: Putting back the imaginary into brand knowledge structures

Reviews and notes: PAWEL PANAS, Semiotics of “the fourth generation” – an unfinished project?; JURI LOTMAN, Letters to Władysław Panas; PEETER TINITS, Meaning and meaning fields: A non-dualist approach by Martin Staude; RIIN MAGNUS, Eduardo Kohn’s guide to forest thinking